论文摘要水领家设英文翻译
问题补充说明：摘要：近年来，随着经济水平的提高，消费者绿色消费意识的觉醒，越来越多的企业认识到，要想在竞争激烈的市场中生存和发展，必须寻找一种新的营销理念指导企业营销活动，绿色营销应运而生。“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识和由此产生的对清洁型无公害产品需要的基础上，发现、创造并选择市场机会，通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要，实现可持续发展的过程。绿色营销所倡导的绿色文明。绿色营销促使企业采取防治和防止污染技术或使用无污染技术，在企业内部营造清洁和安全的工作环境，有利于企业职工的身心健康，在企业外部通过绿色营销，树立企业“绿色”形象，促进产品销售和企业发展。国外企业的实践表明，绿色营销顺应了人们的绿色需求，保护了地球的生态资源，增强了企业的环保意识，为经济的可持续发展开辟了新的途径。我国企业要想在日益激烈的国际市场竞争中谋求一席之地,就必须树立绿色文化观念,调整自身行为,将经济效益、社会效益和生态效益三者有机地结合起来,并从产品、定价、渠道、促销、管理等各方面都实施绿色营销组合策略。本文通过对绿色营销的概念、目前绿色营销现状及政府可持续发展战略的实施作了简要的阐述。并提出了相关建议使企业其将产品的营销活动同自然环境和社会环境的发展协调起来，才是实现企业可持续发展的根本途径。 关键词：绿色营销 企业 绿色产品 可持续发展
摘要（Abstract）:inrecentyears,alongwiththeeconomiclevel,consumersgreenconsumptionawareness,moreandmoreenterprisestorealize,w斯的难志祖布antinthefiercecompetitionint志毛计的慢板势形hemarket,认倍便针取达攻需thesurvivalanddevelopment,mustseekanewmarketingconceptofenterprisemarketingacti得项vities,greenmarketingarisesatt答维语hehistoricmoment."Greenmarketing",referstothesocietyandtheenterpriseinfullyawareofth各号家eincreasingconsumerconsciousnessofenvironmentalprotectionandtheresultinginnon-pollutedproductsneedclea台ning,ontheb言剧夫asisofthechoic销概解群ethat,tocreateandmarketopportunities,throughaseriesofrationalmarketingmethodstosatisfyconsumersandtheneedsofthedevelopmentofsocialandecologicalenvi丰送讨周死庆云角下环ronment,andto社乙顺情反里晚测观realizethesus极剧食损每施头划司tainabledevelopment.Greenm林酒剂轻尼举arketingadvoc树章尽atedgreencivilization.Greenmarketingtotaketopreventpollutionpreventionandcontroltechnologies,technicalorusepollution-freecleanandinthee选超突妒nterpriseinternalbuildasafeworkingenvironment,whichi当左风素世鸡冲观说sbeneficialtothephysicalandmentalhealthoftheworkersintheenterprise,theexternalthroughgreenmarketing,settin夫强欢跑久讨要guptheenterpriseimage,"green"topromoteproductsalesandenterprisedevelopment.Foreignenterprisesthatthepracticeofgreenmarketing,conformtotheneedsofthepeople,protecttheearthgreenecologicalresourcesandenhancetheenterprise'senvironmentalprotectionconsciousnesstothesustainabledevelopmentoftheeconomy,anewpath.Ourenterprisetotheincreasinglyfiercecompetitionintheinternationalmarket,wemustestablishadminisrationgreenculture,adjusttheirbehavior,economicbenefitandsocialbenefitandecologicalintegratedorganically,andfromtheproduct,price,promotionandmanagementchannel,everyaspectofgreenmarketingmixstrategy.Basedontheconceptofgreenmarketing,thecurrentsituationofgreenmarketingandtheimplementationofthestrategyofsustainabledevelopmentarebrieflyexpounded.AndputforwardrelevantSuggestionsthattheproductofthecompanywithnaturalenvironmentandmarketingactivitiesandsocialenvironment,andcoordinatethedevelopmentofsustainabledevelopmentofenterpriseisthefundamentalway.
绿色营销是Greenmarketing，绿色产品是Greenproducts，可持续发展是Sustainabledevelopment，企业是enterprise。
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标签：英文翻译,领家设,摘要
